Satoya Main Shop

Topicsやまがたトピックス

Yamagata
2023.04.19
Food・ Souvenir
Popular Recommended Girls Family Solo Sweets

Tamayura
Noshiume
Noshiume
Soranomuko
Main shop

It has been over 200 years since the founding of Satoya, a confectionery located along the road that was crowded with people on their way to visit the Three Mounts of Dewa during the Edo period.

As the originator of the well-ripened plum sweets known as noshiume, which is closely related to safflower culture, the current 8th generation owner continues to make Japanese sweets that are reconstructed in each era, while firmly inheriting traditional confectionery making.

The neo-Japanese sweets, which are proposed with a modern sensibility under the motto of “Japanese sweets a little more freely”, are often talked about on SNS.

Japanese sweets born from novel ideas, such as soranomuko, which became a hot topic for being too beautiful, and tamayura, which is a collaboration of traditional noshiume and chocolate, have fans not only in the local area but also all over the country.

Sweets made at Satoya are still evolving, through collaboration with local businesses and new proposals.

Basic information

Area

Yamagata

Shop name

Noshiume Honpo Satoya Main Shop

Genre

Japanese sweets・Western confectionery

Address

3-10-36, Tokamachi, Yamagata City

Tel.

023-622-3108023-622-3108

Access

About 2 minutes by car or 14 minutes on foot from JR Yamagata Station

Parking lot

Available (5 units)

Hours

9:00~18:00

Closed
New Year’s day

Closed

others

Official site

https://satoya-matsubei.com/

Main menu

Traditional Ripe Plum Sweets
✤ Noshiume
✤ Ume Shigure
✤ Noshiume Syrup

Eight generation’s sweets
✤ Noshiume chocolate Tamayura
✤ Lemon, rum, and brown sugar yokan Ribure
✤ Uyamya
✤ Soranomuko
✤ Itadaki
✤ Ishizue

Japanese and Western sweets that add present to tradition
✤ Long-established Western confectionery
✤ Fresh confectionery (Monthly special order)
✤ Japanese sweets (seasonal and standard)

PR

Branches
❖ Satoya S-PAL branch
Hours
9:00~20:00
*According to S-Pal Yamagata Hours
Address
1-1-2 Kasumicho, Yamagata City
☎ 023-628-1230

*****************************
❖ Satoya North Branch
Hours
10:00~18:00
Closed
Wednesday
Parking Lot
8 cars
Address
2-10-28 Mamigasaki, Yamagata City
☎ 023-681-3108
*****************************

❖ Satoya Nanokamachi Branch
Hours
10:00~18:00
Closed
Sunday and public holidays
Address>
1-2-35 Nanukamachi, Yamagata City
☎ 023-622-2433
*****************************

❖ Satoya Higashihara Branch
Hours
10:00~18:00
Closed
Sunday
Parking Lot
Two cars
Address
4-13-21 Higashiharamachi, Yamagata City
☎ 023-623-6359