Find out more



Yamagata Marugotokan Beni-no-Kura

  • img


  • img

    Souvenir shop Agarasshai

  • img


  • img

    JA Farmers' Market

  • img

    Café & Dining 990

Yamagata Marugotokan Beni-no-Kura offers not only touristic information but also attractive seasonal Yamagata dishes in two restaurants and local specialties, including souvenirs but also safe, secure and fresh agricultural products in two shops. It is a facility that provides a unique Yamagata hospitality to visitors.

The buildings of this facility were the residence of the Hasegawa clan, who were once safflower merchants.
Based on the concept of “creating new charm and liveliness by utilizing the history and culture of Yamagata” Beni-no-Kura aims to reaffirm the attractiveness of Yamagata’s local resources, disseminate them throughout the country, develop bases for sightseeing in the city, and revitalize the downtown city area.

Facilities within the complex include:
・ Information Center: a base for sightseeing in the city, we will introduce information services for visitors to Yamagata and the charm of Yamagata.
・ JA Yamagata Farmer’s Market Beni-no-Kura Branch: Fresh, safe and secure products from local farmers
・ Souvenir shop Agarasshai: local products and souvenirs from Yamagata with some original Beni-no-Kura goods.
・Benisansui: enjoy the soba noodles that are “freshly grounded, freshly kneaded, and boiled boiled” to your heart’s content. You can also enjoy local Yamagata dishes.
・Café & Dining 990: a retro brewery and café with seasonal sweets and a menu of collaboration of French, Italian and Yamagata dishes served with fresh ingredients.

Basic information

Yamagata Marugotokan Beni-no-Kura

2-1-8 Tokamachi, Yamagata City


By bus
Get off at “Tokamachi Beni-no-Kura” bus stop on the Yamagata City Benichan Bus loop bus from Yamagata Station (100 yen)

On foot
About 10 minutes from Yamagata Station

By car
Approximately 10 minutes from the Yamagata Zao IC. Please use the parking lot on the east side.

Parking lot

Information Center Sightseeing Bicycle Rental Service [Free]
● Reception time: 10:00~16:00
● Usage time: 10:00~17:00
● Period: April to October (usually)

JA Yamagata Farmer’s Market Beni-no-Kura Branch
(Summer) April to October: 9:30~18:30
(Winter) November to March: 9:30~17:30
Closed: December 31 to January 4

Souvenir shop Agarasshai
Hours: 10:00~18:00
Closed: January 1, 2, 3

11:00~21:00 (last order at 20:30)
* Break from 15:00 to 17:00
Closed: Monday (closed on Tuesday if Monday is a national holiday)
January 1, 2, 3

Café & Dining 990
Lunch: 11:00~14:30
Café time: 14:30~17:30
Dinning: 17:30~21:00
Friday, Saturday, the day before public holidays 17:30~22:00 (last order at 21:30)
Closed: Wednesday (closed on Thursday if Wednesday is a national holiday), January 1, 2, 3

* Opening hours and days may be different due to COVID-19. Please inquire directly with the facility before visiting.

Official site
Facebook, Twitter

Reference: Official website

Surrounding spots

Read together